The Embassy of Sri Lanka participated in the Riyadh Travel Fair (RTF) 2019 which was held from 28th-30th March 2019 in Al Faisaliah Tower Hotel in Riyadh, together with Sri Lanka tourism industry professionals and the Sri Lanka Tourism Promotion Bureau officials.
Riyadh Travel Fair is considered a significant annual event in Saudi Arabia where the leading travel and tourism professionals in Saudi Arabia as well as from other countries gather to exhibit and introduce their tourism products, services, and investments, to the public.
Ambassador Azmi Thassim, Ambassador of Sri Lanka in the Kingdom of Saudi Arabia opened the Sri Lanka pavilion. The fair was inaugurated by Mr. Hamad Ali Alshowair, Vice-chairman of the board of directors of Riyadh Chamber.
Eight reputed Sri Lankan companies in the tourism industry including the Sri Lankan airlines exhibited their products and services in the Sri Lanka pavilion at this Travel Fair. An opportunity to taste Sri Lankan tea was also provided to the public who has visited the Sri Lanka pavilion.
Over 300 exhibitors representing more than 55 countries participated in this event, with a recorded 20,000 visitors attending this event during these three days.
Saudi Arabia remains a strong market for the Sri Lankan tourism industry in the Middle East region with approx. 40,000 annual visitors.