The Sri Lanka Tourism Promotion Bureau (SLTPB) together with the Embassy of Sri Lanka in Austria, for the second time, took part at the “Ferien Messe-2011”, the International Fair for Holidays, Travel and Leisure in Vienna from 13-16 January 2011.
Ferien Messe” which is one of the biggest travel and tourism fairs held annually in Central Europe attracts over 150,000 visitors and 800-850 tourism and travel companies from over 70 countries. During the four day fair this year, Sri Lanka stand drew over 15, 000 visitors from both public and the travel trade.
Sri Lanka has now become a favorite travel destination among travellers from Austria and the neighboring countries, following the restoration of peace and normalcy in the country and relaxation of travel advisories by respective countries. Tourist arrivals from Austria and from the region have shown marked increase and the numbers have almost doubled in the last year.
Ambassador M M Jaffeer declared open the Sri Lanka Stand at the fair with the participation of representatives of Sri Lankan Travel companies. The stand showcased the country as a tourist destination under the new tag line of Sri Lanka Tourism “Visit Sri Lanka 2011”, in areas such as culture, nature, ayurveda/wellness, sports & recreation and eco-tourism at the travel fair.
Sri Lanka Embassy
Vienna
19th January 2011
