Sri Lanka participated at the ‘Vakantiebeurs’- 2010 in Utrecht in the Netherlands which was held from 12th to 17th of January 2010. The ‘Vakantiebeurs’, is an annual Trade and Consumer Travel Fair which is considered to be the largest event in the Benelux travel market, attracts thousands of tour operators, travel trade professionals, travel journalists, consumers and others in the tourism trade. While over 1600 exhibitors from 160 countries participate at this Fair, it attracted more than 20,000 professionals and 125,000 visitors.