Sri Lanka High Commission in Canberra participated in the "Annual Multicultural Festival 2023" in Canberra organised by the ACT government, as part of Mission's tourism promotion activities.
The Multicultural Festival which is Canberra's iconic and much loved annual event at the heart of the city was held after a three-year hiatus due to the Covid pandemic.
The Sri Lanka stall which was decorated with colourful traditional masks, tourism promotion posters, Ceylon tea banners etc. was arranged to promote Sri Lanka Tourism and Ceylon tea.The theme of the Sri Lanka stall at the festival was "Sri Lanka – Asia’s Best Wildlife & Adventure Tourism Destination " showcasing it's biodiversity hotspots, fascinating wildlife safaris, whale watching, exotic birds etc. Tourism promotion brochures and leaflets were handed out to the visitors to the stall which included members of the media.
A "Ceylon tea tasting" was also held to promote Ceylon black tea and green tea among Australians. The tea tasting event attracted many visitors with the green tea tasting being the most popular given the increasing demand of Australians for sustainable, nutrient rich healthy food / drink.
The three-day festival visited by around 350,000 people included a spectacular entertainment programme and hundreds of stalls showcasing cuisines and cultures from all over the world.
The festival has been a part of Canberra's vibrant street life culture for over three decades.
High Commission of Sri Lanka
07 March 2023