The Commercial Division of the Embassy of Sri Lanka in Beijing successfully coordinated the participation of Sri Lankan exhibitors at the 7th China-South Asia Exposition and 27th China (Kunming) Import & Export Fair from 16 to 20 August 2023. The Department of Commerce under the Ministry of Trade, Commerce and Food Security, with the support of the Embassy of Sri Lanka in Beijing organized the participation of Fifty-eight (58) Sri Lankan companies with over 75 representatives to promote Sri Lankan products at China-South Asia Exposition held for 5 days in Kunming. This was the first opportunity that Sri Lankan companies received to showcase their products at the exposition after three years.
The companies promoted a range of products such as Gems & Jewellery, Ceylon Tea, Confectionery, Processed food, Cashew, Spices, Coconut Kernel products, Sri Lankan Batiks and Handicraft
The Minister of Trade, Commerce and Food Security Nalin Fernando led a business delegation for the Kunming Expo and encouraged Sri Lankan companies to promote Sri Lankan products in the lucrative consumer market in China. The Expo provided an opportunity to understand about the dynamic E-commerce and Social media marketing strategies that have been utilized to promote Sri Lankan products.
Minister Nalin Fernando held a bilateral meeting with the Department of Commerce of Yunnan province and highlighted the close collaboration established by Sri Lanka, particularly with the Yunnan province. The Kunming Expo has been a major trade expo over the years and could be a great platform for strengthen bilateral trade collaboration. It also provided an opportunity to discuss the areas of market expansion of Sri Lankan products, market access for new products and capacity building that required to entering into the Chinese market.
A bilateral meeting was taken place between the officials of the Department of Commerce of Sri Lanka and the Department Commerce of the Yunnan province and the Commercial Counsellor of the Embassy of Sri Lanka in Beijing. The Kunming Expo was concluded on 20 August 2023.
Embassy of Sri Lanka
Beijing
29 August 2023
