However, following strong lobbying efforts undertaken by the Embassy of Sri Lanka in The Netherlands, based upon inputs from the Foreign Ministry in Colombo and the Sri Lanka Tourism Promotion Bureau (SLTPB) on the vastly improved security situation, the Dutch authorities decided to relax the travel advisory on Sri Lanka following consultations with other EU Member States.
The Netherlands has in recent years emerged as an important high-end tourism generating source country for Sri Lanka. Due to the vigorous promotional efforts undertaken by the Embassy of Sri Lanka, in conjunction with the SLTPB, it has been possible to achieve a sustained year on year, double digit increase in tourist arrivals from The Netherlands since 2015. Dutch tourist arrivals, which was a modest 24,196 in 2014 shot up to 32,742 in 2015, a 35% increase. This rose to 41,373 in the following year (2016). In 2017, the figure increased by an impressive 23% over the 2016 figure to 51,148. Last year, 2018, Dutch tourist arrivals in Sri Lanka registered an all-time record figure of 57,160.
Although the Easter Sunday terror attacks had an immediate negative effect on Dutch nationals travelling to Sri Lanka, the Embassy of Sri Lanka is cautiously optimistic that this temporary setback would be quickly overcome and the Dutch who have shown a strong and abiding interest in Sri Lanka, would visit the country, during the forthcoming winter vacation season. This is borne out by the large number of telephone and e-mail inquiries received by the Mission during this week, following the relaxation of the Dutch Government’s travel advisory on Sri Lanka.
The Embassy is continuing its proactive engagement with the Dutch authorities and the Travel Trade, in order to assure them that normalcy has returned to Sri Lanka and the country is safe for tourists.
Embassy of Sri Lanka
The Hague, The Netherlands
6 June 2019
