The Sri Lanka Tourism Promotion Bureau (SLTPB) in association with the Embassy of Sri Lanka in Austria, and representatives from ten (10) Sri Lankan Tourism and Travel companies took part at the “Ferien Messe-2010”, the International Fair for Holidays, Travel and Leisure in Vienna from 14-17 January 2010.
Ferien Messe, one of the biggest travel and tourism fairs in Central Europe, is being held annually. While over 145,000 visitors attended this year fair, approximately 820 tourism and travel companies from 70 countries took part at the event.
The Sri Lanka Stand at the Fair was well attended by both public and the travel community and showcased the country as a tourism destination in various areas such as eco-tourism, ayurvedic, wellness, sports and recreational, cultural and nature.
Central Europe poses strong growth potential and tremendous opportunities for Sri Lanka’s tourism sector. Sri Lanka has become a favorite travel destination in the region following the restoration of peace and normalcy in the country and relaxation of travel advisories by countries such as Austria, Czech Republic and Croatia. Sri Lanka was one of the top three South Asian countries for outbound Austrian tourists with 24,732 total visitors recorded for the period 2003-2006.
Sri Lankan travel trade companies - Aitken Spence Travels, Exotic Vacations, Explore Asia, Gemini Tours & Travels, Hawk Travels, Heritage Expeditions, Jetwing Travels, Lanka Holidays, Warkers Tours and Sunway Holidays participated at the travel fair.
Embassy of Sri Lanka
Austria
01st February 2010
