The Embassy of Sri Lanka participated at the 20th International Mediterranean Tourism Mart(IMTM) held on 11th and 12th February 2014 at the Israel Trade Fairs and Exhibition Centre in Tel Aviv in order to showcase the vast tourism potential of Sri Lanka. The IMTM Fair is the largest professional tourism Fair of its kind in the Eastern Mediterranean and this year’s Fair had the participation of 48 countries.
Mr. Sarath Wijesinghe, Sri Lanka’s Ambassador in Israel together with senior officials of the Israeli Ministry of Tourism ceremonially opened the Sri Lanka Tourism Stall. During the course of the day, Hon. Dr. Uzi Landau, the Israeli Minister of Tourism and IMTM officials visited the Sri Lanka Stall during a tour of the Exhibition.
The Sri Lanka Stall, which drew large crowds, was attractively designed under the theme “The Wonder of Asia” in order to highlight the diversity of the country.
The International Mediterranean Tourism Mart (IMTM) is Israel’s largest professional tourism fair and is held every year. The Embassy’s participation this year was made possible due to the generous support of the Sri Lanka Tourism Promotion Bureau.
Traditional sweetmeats and Ceylon tea were served to all visitors and Sri Lanka souvenirs were presented to the large number of visitors who thronged the Sri Lanka Stall.
Sri Lanka Embassy
Tel Aviv
26th February 2014
