The Embassy of Sri Lanka in Riyadh organized a special briefing session titled “Sri Lanka is Ready” for leading travel agents, tour operators, and airlines in Saudi Arabia on 11 December 2025 at the Embassy premises in Riyadh. The session highlighted the current status and revival efforts of Sri Lanka’s tourism industry following the impact of Cyclone Ditwa. The event brought together more than 50 participants including representatives from major travel companies and key stakeholders in the Saudi travel market.
Addressing the gathering, the Ambassador of Sri Lanka to the Kingdom of Saudi Arabia, Ameer Ajwad, provided a detailed briefing on the current situation in the country and the swift measures taken by the Sri Lankan Government to ensure the safety and comfort of all visitors. He reaffirmed that Sri Lanka’s tourism industry remains strong, with all major attractions, hotels, transport networks, and services fully operational. The Ambassador invited tour operators to share this positive message with Saudi travellers, encouraging them to explore Sri Lanka’s rich cultural heritage, pristine beaches, scenic landscapes, and renowned warm hospitality. He further emphasized that the country is committed to providing a secure and memorable experience to all tourists during the upcoming holiday seasons.
The “Sri Lanka is Ready” event also featured testimonial videos from tourists who visited Sri Lanka in the aftermath of Cyclone Ditwah, showcasing authentic experiences that underscored the country’s safe and welcoming environment. In the first week of December 43976 visitors arrived in Sri Lanka. This marks an increase from the 41191 arrivals recorded during the same period in 2024. A strong symbol of renewed confidence in Sri Lanka’s tourism sector was the recent arrival of the luxury cruise ship “Mein Schiff 6”, carrying over 2,000 passengers. Their excursions across Colombo, Galle, Madu Oya, and Kalutara affirm that Sri Lanka is fully ready and safe to welcome visitors from all corners of the world.
The event concluded with renewed confidence among travel partners, strengthening collaborative efforts to promote Sri Lanka as a preferred destination for Saudi travellers.
Sri Lanka Embassy
Riyadh
16 December 2025
