The Sri Lanka Tourism Promotion Bureau (SLTPB) in association with the Embassy of Sri Lanka in Poland organized Sri Lanka Tourism roadshows at the Sofitel Victoria Hotel in Warsaw on May 14 2018 and Sheraton Grand Hotel in Krakow on May 15 2018.
Director of Marketing of SLTPB Madubhani Perera led the Sri Lankan delegation, which consisted of 15 major travel and tour companies. The events were attended by Ambassador of Sri Lanka to the Republic of Poland Tissa Wijeratne, representatives of Polish Travel Association and major tour operators in Poland. The events were followed by B2B meetings between Sri Lankan travel and tour operators and their Polish counterparts.
The purpose of the roadshows was to highlight the variety of opportunities for tourism in Sri Lanka. It was also a chance to bring travel and tour operators from Sri Lanka and Poland together and encourage them to work towards the goal of enhancing tourism exchanges.
The Sri Lanka Tourism Roadshows are practical initiatives to strengthen bilateral cooperation in tourism and hospitality sector. During the last few years, the number of Polish nationals traveling to Sri Lanka for tourism and business has increased. At present, the interest and awareness on Sri Lanka continues to grow among people of Poland.