The Embassy of Sri Lanka in Brasília, under the Economic Diplomacy Programme initiated by the Ministry of Foreign Affairs and with the patronage of the Department of Commerce, the Export Development Board, the Coconut Development Authority and the Sri Lanka Tea Board, held a trade promotional programme in the State of Minas Gerais from 15 to 17 October 2019.
The key features of this important promotional campaign included participation at the 33rd edition of Super Minas Trade Show 2019, Tea Tasting session, one to one meetings with key potential Brazilian importers of Sri Lankan products, and meetings with senior officials of the State Government, Trade Regulatory and facilitation agencies of the State, and the Chambers of Commerce of the State of Minas Gerais.
At the Super Minas Trade Show, 517 exhibitors and over 50,000 trade representatives attended the event. During the three-day event, over seven Sri Lankan companies displayed their export product lines such as coconut products, Ceylon tea, spices and household rubber gloves at Sri Lankan stand which attracted a large number of visitors. The trade section of the embassy also held significant number of productive B2B information sharing meetings with potential importers and trade related service companies at this fair.
In addition to the participation at the Trade show, Sri Lankan Ambassador to Brazil, Musthafa M. Jaffeer called on the Vice-Governor of the State of Minas Gerais State, Mr. Paulo Brant, and held discussions on forging close cooperation between Sri Lanka and Minas Gerais, especially in the areas of economic, trade, agriculture and mining sectors. At that meeting, Vice-Governor Brant expressed the State Government’s interest to establish effective long-term cooperation with Sri Lanka in the areas such as livestock and dairy development, gems & jewellery, garments, tourism and culture.
During this trade promotional visit to the State of Minas Gerais, Ambassador Jaffeer also held productive discussions with representatives of key industries and investment promotion agencies such as the President of the Association of Jewellers and Gems Stones in Minas Gerais, President of the Commercial Association of Minas Gerais (Acminas) and President and General Manager of the Investment and Trade Promotion Agency in Minas Gerais (INDI) with the view to explore joint cooperation and enhance bilateral trade exchanges between the State of Minas Gerais and Sri Lanka. Mrs Seevali Wijewatha, First Secretary/Commercial of the Embassy took part at these discussions.
