The Embassy of Sri Lanka in Muscat participated in the Food and Hospitality Oman (FHO) 2023 from 18 – 20 September 2023 at the Oman Convention & Exhibition Center (OCEC) in Muscat. The Embassy showcased Sri Lankan food products including bakery items, Ceylon tea & beverages, spices, rice at the exhibition booth together with Sri Lankan business entities in Oman while promoting Sri Lankan tourism & hospitality sector.
The embassy facilitated the participation of several Sri Lankan companies based in Sri Lanka and Oman and to showcase their products and promote businesses in the Oman market. Accordingly, Akbar Tea, Bread Box, Quality Food Products and Fly Sri Lanka collaborated with the embassy to enhance the Sri Lanka’s footprint at the FHO 2023.
In coordination with the Sabco Group in Oman and Export Development Board in Sri Lanka, the Sri Lankan owned Al Falaj Hotel of Aitken Spence and Sri Lanka based food exporter Jaya Farm also participated in the event. Aitken Spence showcased the Stassen Tea brand at the exhibition.
The embassy also arranged two Sri Lankan speakers, in coordination with the FHO knowledge hub to present at the FHO knowledge hub platform, promoting Sri Lanka Tourism. Head of Tour Operations Seylanya Holdings Nadeesha Hemachandra spoke on the Oman Vision 2040, Sustainable Tours & Hospitality strategies for Tomorrow’s Tourism in Oman and, Unit Head /Mala’a Senior Management Level 2 Banker at the Bank Dhofar in Oman Hafeez Marikkar presented Blue Ocean Strategy: Innovative Food & Hospitality Strategies for Boundless Tourism Growth.
FHO is the largest international business event for the food and hospitality sector in the Sultanate of Oman. The event was organized under the patronage of the Ministry of Agriculture, Fisheries, Wealth & Water Resources to highlight the opportunities in the food & hospitality, present developments, facilitate trade & exchange insights on growth and challenges in the markets.
The exhibition attracted 6000+ numbers of local and international visitors, 150+ exhibitors representing different countries including Sri Lanka, Pakistan, India, China, South Korea, Iran, Poland, Turkey, Malaysia, UAE, Saudi Arabia, Qatar, Bangladesh and Belgium. Participating in FHO Expo is considered to be a great way to network & establish potential business relationships with new and existing buyers and suppliers with prospects of finding new sources of revenues.
Embassy of Sri Lanka
Muscat
05 October 2023
