Consulate General of Sri Lanka to Dubai and Northern Emirates supported the brand launch of “Naturalz” by NRS Group of Companies on 05 November 2024, at the Pullman Hotel, Deira in Dubai. Naturalz introduced a wide variety of high-quality Sri Lankan products, including fresh fruit pulps, spices, bottled fresh fruits, condiments, and a signature range of ice creams made of authentic Sri Lankan fresh fruit pulps. The brand also facilitates the import of perishable items from Sri Lanka to the UAE, including fresh fruits, vegetables, king coconut, as well as processed foods such as jackfruit.
The ice cream range by Naturalz is made exclusively of Sri Lankan fruit pulps, and manufactured at a fully solar powered facility in Sharjah in the MENA region. This unique production facility adheres to the highest standards of sustainability and ensures that all ice cream products are free from preservatives and additives.
Addressing the gathering, Consul General of Sri Lanka in the UAE, Alexi Gunasekera emphasized the importance of diversifying Sri Lanka's exports through value-added products rather than relying solely on traditional exports and raw materials. He highlighted that initiatives like Naturalz align with inclusive development, supporting the value chain from farm to consumer. The Consul General also encouraged Sri Lankan professionals residing in the UAE to explore similar partnerships that foster mutual growth, and strengthen economic ties between Sri Lanka and the UAE, thus supporting the government’s s economic development initiatives.
Attendees of the event enjoyed authentic Sri Lankan flavors, including fresh king coconut and other fruit juices, desserts made of Sri Lankan fruit pulps, and other delicacies such as cutlets, pizzas, pastries made of processed jackfruit.
Naturalz is a venture by the NRS Group of Companies which comprises six companies including branches in the UAE and Maldives. The brand is dedicated to producing, exporting and distributing high-quality Sri Lankan products worldwide, in partnership with Sri Lankan entrepreneur Rashmi Perera who resides in the UAE.
Consulate General of Sri Lanka
Dubai
07 November 2024
