A Sri Lanka Tourism and Tea Pavilion was opened at the Gourmet and Tourism Gallery of the ‘Buchmesse’ International Book Fair in Frankfurt am Main, Germany from 16 to the 20 October 2019. This Fair gave an ideal opportunity to showcase Sri Lanka Tourism for the first time at the ‘Buchmesse’ which is the world’s largest Book Fair attended by publishers, distributors and retailers from across the world as well as other visitors. The event was organized by the Consulate General of Sri Lanka in Frankfurt, in collaboration with the Sri Lanka Tourism Promotion Bureau.
Over twenty thousand visitors patronised the Sri Lanka Pavilion which was a major highlight at this year’s Fair. Over seven thousand exhibitors and nearly ten thousand journalists participated in this year’s Fair.
The Sri Lanka Pavilion was declared open by Consul General of Sri Lanka in Frankfurt Madurika Weninger and the Vice President of the ‘Buchmesse’ Claudia Kaiser in the presence of a distinguished gathering. In her remarks Consul General spoke about adding value to the Buchmesse by introducing ‘product Sri Lanka’ as a never to be missed destination for the discerning traveller. The Consul General highlighted that Sri Lanka Tourism companies are offering a wide range of tailor-made tour packages to suit the travellers’ requirements. A captivating 3 minute video was shown thereafter on Sri Lanka’s fascinating tourist attractions.
Tourism and travel information counters and daily tea demonstrations promoting Sri Lankan brand names were among the highlights of this event.
