The Embassy of the Democratic Socialist Republic of Sri Lanka in Beijing has introduced state-of-the-art holographic technology as an innovative platform to promote Sri Lanka as a tourism destination in China.
Through this immersive initiative, the Embassy aims to present Sri Lanka’s diverse attractions in a creative and engaging manner, capturing the interest of potential travellers and inspiring them to explore the destination.
Located in a prime area of Beijing, adjacent to the renowned Ritan Park, the Embassy benefits from high pedestrian traffic. Passers-by are offered a unique opportunity to experience holographic projections showcasing eight key tourism themes of Sri Lanka: Bliss, Essence, Festive, Heritage, Wild, Pristine, Scenic, and Thrills. This innovative visual display provides a powerful impetus to strengthen the promotion of Sri Lanka as a travel destination in the Chinese market.
The holographic presentation offers viewers a captivating and memorable experience, highlighting the richness and diversity of Sri Lanka’s tourism offerings and encouraging travel to the island in 2026.
Embassy of Sri Lanka Beijing
People’s Republic of China
10 February 2026
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